Over at Dear Author today, Janet writes about how the specialness of books should be determined by readers:
If anyone should be deciding whether books are special, it should be readers. No, let me correct that. Anyone can believe that books are special. Authors, publishers, editors, cover artists, marketing advocates – whoever. But the only people who should be deciding for readers if and when and which books are special, are readers.
I agree with this whole-heartedly, as I do with most of the piece. Books are consumer goods whose use value is determined by the reader. Their worth isn’t intrinsic. While gatekeepers like marketers, reviewers, booksellers, teachers, academics, and other readers influence these determinations–insofar they shape our taste and teach us how to read/make meaning from texts at all–it is ultimately the individual with the book on her couch or on the subway who decides if Moby-Dick was worth the slog.
To the extent that anything separates books from other consumer goods, it is that books in their physical or digital form are unfinished. We must decode them. And I do think that the reading experience provides a more intimate communion with books than consumption does with many other consumers goods. When I read, I have a reading voice in my head that repeats every word (or every few words if I’m skimming). I literally re-articulate everything the writer transcribed (and which editors, formatters, etc. shaped) and then filter it through my education, my past reading experiences, my mood, and so on in order to decide what it means. This is a somewhat different experience than eating an apple, wearing a shirt, or even looking at a picture.
I don’t think that my Moby-Dick is necessarily your Moby-Dick. And my Moby-Dick isn’t the same as when I first read the novel seven years ago. Today’s would be shaped by the first and the subsequent reading experiences. A rose is a rose is a rose: the first rose isn’t the last.
We must “finish” other consumer goods, of course, either by assembling them (e.g., Ikea furniture), making things out of them (e.g., groceries), etc., and we do have to decode other cultural goods, like film, music, and television, but books have always seemed different to me both because I value them more but also because the process takes longer. I’m a fast reader, but it still takes me four to eight hours to read a 70,000-100,000 word novel. I’m going to spend a lot of time with the writer (and the editor, etc.) in my head. And the form in which I’m going to experience a book is closely aligned with the form in which it was produced. A writer wrote on a page and I’m looking at a page, or a screen as the case may be. This may give books a sort of…liveness that other cultural productions don’t have. (I’m not sure what to call this quality.)
So books aren’t special but they are participatory in a way that marks them among consumer goods.